Going for a Ride in the Cloud

Going for a Ride in the Cloud

Peloton interactive's following has grown tremendously since its inception in 2012. High brand trust and customer satisfaction grew the brand to reach nearly 3 million subscribers by the end of 2022. Peloton Interactive recently released a rowing machine to continue revenue growth and expand new customer segments. Pelon Interactive is widely recognizable for innovative, cutting-edge wellness technologies.

Users love the Peloton treadmills, bikes, and their myriad of workouts. The customer-focused branding makes it easy to track progress and get recommendations on classes based on user profiles. Peloton's focus on the seamless customer experience is a huge reason for the brand's cult following. 

However, there is more than what meets the eye. We must give considerable credit to their technology transformation practices. Specifically, we should note how the brand digitally transformed from private servers to the cloud to advance efficiency and scalability. 

What cloud does Peloton Interactive use?  

Multiple cloud computing platforms exist, including Azure, AWS, and GCP. Depending on your preferences, each cloud computing platform has different features. Peloton Interactive uses Amazon Web Services (AWS). Cloud computing creates seamless experiences and helps scale and grow their business. It offers various tools to help Peloton Interactive manage its workload efficiently and utilize big data solutions and web hosting reliability.

Peloton uses various technologies from the Amazon cloud for its platform: simple storage service for data and music, machine learning for personalized recommendations, and an elastic compute cloud for running its apps. On the AWS cloud, Peloton can store and back up immense amounts of user data, stream classes (treadmill, bike, yoga, and more), and provide data analytics to personalize the user experience. Peloton can focus on delivering a seamless and engaging fitness experience, relying on AWS Managed Services to help them manage their infrastructure at maximum scalability and efficiency.

When COVID-19 hit, Peloton Interactive's demand skyrocketed with the number of people staying home and seeking socially distant workout options. As a result, the brand mobilized to develop its global infrastructure at maximum scalability within a short time. Scalability is one of the primary advantages of using cloud migration in any industry. While AWS is Peloton's cloud platform, Azure and GCP are great alternatives. Azure is an excellent option for enterprise customers and strongly supports a hybrid cloud. GCP would be a good option for non-enterprise customers.

See Ntegral offers on Azure to migrate to the cloud and scale your firm. 

As of 2023, 80% of firms are using the cloud, whether native, multi-cloud, or private. Peloton Interactive's stake in AWS managed services is just one example of how vital technology transformation global infrastructure are.

The fitness leader benefits from the innovative, reliable, and secure cloud infrastructure by using cloud computing, allowing them to focus on delivering engaging and compelling experiences to their users. Among more than 200 offers, users can find Ntegral's versions of Ubuntu 22.04, Red Hat Enterprise Linux 7.9, and Oracle Linux 7.9, all Microsoft Preferred Solutions that are all great foundations for cloud computing. Take advantage of the cloud's scalability and efficient technology transfer to allow yourself and your customers a seamless experience by checking out these offerings or contacting success@ntegral.com.